College of
Human
Medicine

ADM-8 Media Contact

Effective Date: 5-10-10
Last Revised Date: 1/1/2017
Responsible Party: College Communications Director
Persons Affected: All College of Human Medicine Faculty, Staff, Students

1.0 PURPOSE:

Effective and accurate communication with the media is critical to the College of Human
Medicine’s ability to carry out its mission and promote continued public support. It is
important to always present the college and MSU accurately and in the best possible light.
When information or news is released or provided about the college, every effort must be
made to avoid misinterpretation or confusion. This policy provides guidelines for faculty and
staff who are contacted by the media or desire to initiate contact with media.

2.0 DEFINITIONS:

2.1 News media: reporters from any type of media outlet, including but not limited to, press,
magazine, radio, broadcast, digital and internet

2.2 College of Human Medicine Communications Director: Geri Kelley

2.3 College of Human Medicine Communications Manager: Amy Nienhouse

2.4 Communications Office: Communications Director and Communications Manager

2.5 CABS: MSU Communications and Brand Strategy

2.6 CABS Health Communicator: Sarina Gleason

3.0 POLICY:

3.1 The College of Human Medicine Communications Office is the point of contact for
reporters from any form of media. Reporters are asked to contact the Communications
Office directly.

3.2 Faculty and staff are not authorized to initiate contact with members of the media or to
invite members of the media into university buildings, including the Secchia Center, the
Grand Rapids Research Center and the Flint Journal Building, without approval from
the Communications Office. Likewise, requests from members of the media seeking
comment from, or interview with, any College of Human Medicine faculty or staff must
be referred to the Communications Office.

3.3 Professional communicators will assist with arranging an interview or other opportunity
to respond to media requests. They will also provide guidance for talking points and
best practices or provide assistance with redirecting media requests to the appropriate
source. Notification of any subsequent change to the agreed-upon arrangement for
interview or response, including date, time, location, topic or additional
interviewees must be sent to the Communications Office.

3.4 Reporters/photographers with cameras or recording devices of any kind are strictly
prohibited from university buildings unless accompanied by the college
Communications Director or Manager, or the CABS Health Communicator. This
includes the College of Human Medicine’s buildings off the main campus: the Secchia
Center, Grand Rapids Research Center and Flint Journal Building. This is particularly
critical for anatomy or animal research labs/facilities.

4.0 PROCEDURES:

If you are contacted by the media seeking comment or requesting an interview:

4.1 Refer the person to the Communications Office immediately.

4.2 Collaborate with and accept advice from the professional communicators who will assist
with talking points and best practices.

4.3 Remember that when you respond to media requests, you may be assumed to be
representing or responding on behalf of the college or university. Unless you are
specifically authorized to do so, be clear that you are providing your personal opinion or
insight and not that of the college or university, or, if you are speaking for another
organization that you represent, be certain to clearly identify who you are representing.

4.4 Never discuss with members of the media legal issues, personnel issues, questions
that involve college or university integrity or are particularly controversial or sensitive, or
a campus crisis or emergency. If asked to provide information or a comment on these
matters, do not say “no comment”; reporters will quote you as having said “no
comment.” Rather, say: “I don’t have all the facts to answer that question accurately; I
am happy to help connect you with the college Communications Office.” Take down the
reporter’s name/number/email and contact the Communications Director or Manager.
If you observe a security breach, that is, observe a reporter or photographer in an MSU
building not accompanied by the Communications Director or Manager or other MSU
Communicator:

4.5 Immediately contact MSU Police in East Lansing or, in Grand Rapids or Flint,
immediately contact the respective building’s Security Manager or security desk